24 Hour Fitness selects MicroStrategy Business Intelligence Platform
Published:10-November-2008
By Samuel Abraham
24 Hour Fitness has selected the MicroStrategy Business Intelligence Platform for enterprise-wide reporting and analysis.
24 Hour Fitness has selected MicroStrategy for reporting on and analyzing a wide range of key performance indicators for its 425 clubs across the US. Club managers, field management, and corporate management will use MicroStrategy to gain greater insights into club traffic, member preferences, and sales and financial data to help them make more informed decisions. MicroStrategy was selected for its data and user scalability, reporting features and functionality, and query performance.
Bill Donohue, senior vice president and chief information officer of 24 Hour Fitness, said: "We evaluated several business intelligence products and we were impressed with MicroStrategy's scalability for large amounts of data, ease-of-use, and robust reporting capabilities. With MicroStrategy, our employees will have greater insights into critical business performance data that was previously unavailable. They will also rely on automated e-mail delivery of reports for timely decision making."
Sanju Bansal, COO of MicroStrategy, said: "24 Hour Fitness is a valued new customer and we are delighted that it selected MicroStrategy to support its growing business intelligence applications. MicroStrategy's technology is well-suited for companies with large amounts of data to help them gain a comprehensive view of their business, enhance customer service, and improve operational efficiencies."
