According to information technology researcher Gartner in a world wide survey looking at business investment Big Data is set to grow exponentially in 2013.
A survey of leading IT decision makers indicates 2013 will be the year of Big Data with 42% either already investing or planning to do so within the next year.
Doug Laney, research vice president at Gartner, said organisations are now seriously looking at Big Data technology for two reasons: necessity and conviction.
He said: "Most organisations are still in the early stages, and few have thought through an enterprise approach or realised the profound impact that Big Data will have on their infrastructure, organisations and industries."
But according to Laney organisations are becoming more aware of Big Data initiatives as they find opportunities which cannot be met with traditional data sources, technologies or practices.
According to the survey in anticipation of new opportunities, organisations across industries are provisionally collecting and storing a 'burgeoning amount' of operational, public, commercial and social data.
Yet in most industries -- especially government, manufacturing and education -- combining these sources with existing underutilised "dark data" such as emails, multimedia and other enterprise content often represents the most immediate opportunity to transform businesses.
Laney will provide additional analysis during the Gartner webinar 'Big Data and Analytics Strategy Essentials' on 26 March at 14:00 and 17:00 UK time. To register for this complimentary webinar click here.