Global business intelligence software market to reach $10.8bn in 2011: Gartner

Market will see growth of just under 10% in 2011

The global business intelligence (BI) software market is forecast to grow at 9.7% to reach $10.8bn in 2011, according to a new report by market research firm Gartner.

The report revealed that the growth rate of BI software market will slightly reduce over the forecast period to 2014, but remain in the high single digits.

The market research firm has identified three major demand-side factors that continue to expand use and drive BI platform revenue growth including: consumerisation of BI; support for extreme data performance and emerging data sources; and BI as a decision platform.

According to an annual global CIO survey published by Gartner, BI ranked number five on the list of the top ten technology priorities for chief information officers (CIOs) in 2011.

Gartner managing vice president Ian Bertram said the BI market segment has remained strong because the dominant vendors continued to put BI, analytics and performance management at the centre of their messaging.

"While end-user organisations largely continued their BI projects, hoping that resulting transparency and insight will enable them to cut costs and improve productivity and agility down the line," Bertram said.

"With 'ease of use' now surpassing 'functionality' for the first time as the dominant BI platform buying criterion, vocal, demanding and influential business users are increasingly driving BI purchasing decisions, most often choosing easier to use data discovery tools over traditional BI platforms with or without IT's consent."

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