Omniture to power NCI's web traffic analysis

Network Communications, a publisher of printed and online real-estate information in North America, has selected Omniture, a provider of online business optimization software solutions, to deliver web traffic analysis across its network of sites.

By gaining online traffic information through Omniture SiteCatalyst, Network Communications (NCI) will be able understand content interest among online visitors across its brands.

Omniture SiteCatalyst will initially provide analytics for apartmentfinder.com, the source of critical information for those seeking apartments in the multi-family industry. With Omniture, NCI is expecting to reap web analytics and reporting functionality to help its brands effectively cater to its customers' needs.

Jim Newbill, director of online marketing and web analytics at NCI, said: With Omniture's superior analytics capabilities, our brands will be better able to analyze its site traffic more deeply and provide our customers with more targeted and beneficial results.

In addition, the improved online analytics from Omniture will help our brands deliver not only an effective business-generating media solution for our advertisers but also sites that are go-to resources and destinations for consumers.

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